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Daniella Slon

Philadelphia, PA 19130


Dynamic, results oriented Internet communications professional with record of success in the development, and management of multiple websites. Superior communication skills and exceptional creative abilities including, but not limited to, editing, copywriting, proofreading, and creative writing. Proven leadership capabilities in launching new websites, overseeing marketing and e-marketing initiatives and training team members in electronic media.


August 2002 ongoing - Jewish Federation of Greater Philadelphia
Manager of Electronic Communications & Senior Marketing Associate

Manage all web initiatives - including the creation and maintenance of all web content on our organization website (www.JewishPhilly.org); manage e-commerce (online giving) and event registration transactions; and ensure that Federation's mission is clearly communicated online.
Produce monthly web traffic reports and statistical analysis using Webtrends software
Manage organization's electronic communications strategy and implement e-philanthropy campaigns and e-newsletters. Responsible for the enforcement of e-marketing best practices and Federal laws. Produce post email campaign statistical analysis using tracking data such as opens, bounces, clicking, unsubscribes etc.
Responsible for social media marketing initiatives
Responsible for the development and maintenance of organization's intranet
Account management of all marketing initiatives for Federation's Center for Israel and Overseas. Includes conception and creation of collateral marketing and promotional materials (advertisements, fliers, posters, invitations, email campaigns, signage, PowerPoint presentations, etc); budgeting, project management, event planning and liaison with other Federation departments.

June 1998 to July 2002 - Virtual Communities Inc, Israel and USA
Editor in Chief, VirtualJerusalem.com

· Overall supervision of day-to-day running of www.VirtualJerusalem.com, a comprehensive Jewish community website with over 200,000 registered users.
· Responsible for managing staff of 4 associate editors and webmaster in addition to liaison with production, marketing and sales, project management departments both in Jerusalem and New York offices.
· Wrote weekly newsletter to 100,000 subscribers and created original content throughout the site
· Initiated and established partnerships with content partners and 3rd party application service providers
· Managed major expansions and enhancements of the site including: integration of new backend technology; graphic redesign and introduction of innovative interactive features.
· Planned and implemented reorientation of editorial content to best accommodate our target audience as indicated by user feedback, website statistics and market trends
· Monitored and planned site editorial budget according to quarterly profitability goals.

June 1998 - September 1999 - Associate Editor, VirtualJerusalem.com and Virtual HolyLand.com

· Responsible for updating, editing, creating original content and researching content partners for Israel, Travel and E-Commerce sections as well as site homepage.
· Formulated and implemented new interactive modules and feature-sites involving research, defining site specifications and liaison with production departments.
· Involved in conceptualization and creation of VirtualHolyLand.com and maintaining content after site launch
· Took lead role in adoption of CortextTM object-oriented Content Management Solution
· Trained interns and new members of staff in HTML, CMS and general work processes.

June 1995 - January 1998 - The Jerusalem Foundation, Jerusalem - Grant Writer

· Formulated, wrote and edited grant proposals. Designed and wrote project brochures
· Liaised with grantee organizations to assess their needs. Prepared and updated donor reports

1992 - 1994 Hurwitz and Pashut Attorneys, Johannesburg - Legal Assistant (part-time)

- Assisted attorneys in all facets of legal practice including interviewing clients, preparation of discovery documents, filing of court documents, briefing counsel, debt collection and office management

1992 onwards - Freelance Writer and Editor, South Africa, Israel and USA

· Edited Biography - "The Life of Manasche Krzepicki" (published,Israel 1997)
· Articles featured in: Yad Vashem Quarterly publication; South African Jewish Times; De Rebus (Law Society of South Africa publication); The Proctor (Law Journal, Queensland, Australia); Student Life Magazine (1994-2001), Daily News Philadelphia (2005), The Spirit Philadelphia (2005)
· Compiled project reports for the Joint Distribution Committee (Jerusalem, 2000).
· Created PR, marketing and advertising documents for www.fly-a-cake.com (USA, 2002)
· Edited TLC Communication's website (www.tlcphones.co.il/) and created advertising and PR materials (USA, 2002)
· Acted as consultant to D&D Marketing Solutions, writing PR materials for their clients (USA, 2001)
· Prepared copy for NAVAH association website (www.navah.org.il) and wrote all their marketing materials including newsletters, direct mailings and web content (2001-2)
- Created online content and direct mailings for American Friends of Yad Eliezer (www.yadeliezer.com) (2002)
- Designed, created and edited high school reunion website - http://www.kdvp1987.com/ (Launched: Sept. 2003 - shutdown Sept. 2008)
- Designed and created www.daniellaswriting.com - my online writing portfolio and resume (January 2008)
- Acted as consultant to Bucks County Real Estate for the construction of www.fasttrackhomes.com and their online marketing/writing needs (2005)
- Proofreader/editor for Dr. Britton Chance, Ph.D., Sc.D. (Cantab.), M.D. (Hon), University of Pennsylvania (2005)
- Wrote weekly tech column entitled "Scarlet's Web" under the pseudonym Scarlet Katzen, for the Spirit Weekly Newspaper (October 2008-5)
- Proofreader/editor for Prof. Qingming Luo, Huazhong University of Science and Technology, Wuhan, China (2005).
- Overhauled www.orlandojewishfed.org - Web site of the Jewish Federation of Greater Orlando - (1/2005)
- Created Medical Insurance website for the Leff Company and edited web content. (4/2005)
- Created and ghost write "Axel, the Wire Fox Terrier" blog at www.wiryaxel.blogspot.com. (7/2005 ongoing - 65,200 page views to date)
- Created and maintain website for Children's Birthday Party Company - Birthday Buddies Inc. at www.birthdaybuddiesinc.com (10/05 ongoing)
- Web and e-news consulting for Adath Israel Synagogue (03/2006 ongoing)
- Web and e-news consulting for Har Zion Synagogue (2006-2009)
- Web and e-news consulting for Har Zion Parents Teachers Association (2006-2009)
- Web and e-news consulting for Fairmount Area Business Association (2007-2009)
- Creation of Summeridge Health Center website in Toronto, Canada (10/2007)
- Web and e-news consulting for Tristate JCPA (2009- ongoing)
- Web and e-news consulting for Jewish Family and Children's Service (2009- ongoing)
- Web, social media and e-news consulting for Knitting to Know Ewe (2009- ongoing)
- Web consulting for Philadelphia Jewish Voice (2009- ongoing)
- Lecturing on Social Media 101 - Temple University Center City and Temple University Ambler (2010)

Marketing and Communications Diploma - Yeda School of High Tech Studies, Israel, 1998
Bachelor of Law (LLB)- University of the Witwatersrand, Johannesburg, South Africa, 1992-94.
Bachelor of Arts: Law and English Literature - University of the Witwatersrand, South Africa, 1988-91

· Languages: Fluent in HTML
· Programs : MS Office; Photoshop; Web editors (Homesite, Dreamweaver, Frontpage); Content Management Systems (CMS); Flash MX (basic); FTP; Adobe Acrobat


· English mother tongue; Hebrew, Afrikaans and French (conversational)

- Board member - Fairmount Area Business Association (FAB) - 2007
- Co-Chair Bridges Young Adult Group (American Jewish Committee) - 2003/2008
- Reading coach - Philadelphia Reads program - 2003/2008
- Computer trainer for eldery homebound - Yad Sarah, Israel - 1999-2001
- Teaching English as a Foreign Language instructor - Israel - 1997-1999
- English teacher and voter educationalist for Oxford Adult Education Center - SA - 1992-95

References available on request.